If you have probably noticed your competitors getting more customers after video marketing. But for some reason, you’re not. If this is you then you might need to update your video marketing strategy. But what should you do? In this article, I will provide you a video marketing strategy guide to help you get better conversions.
Creating a video marketing strategy can be broken up into a six-step process. Firstly, you will need to decide what you wish to achieve with the video. Then decide who it is directed at and who your audience is. Then, you can proceed with the story of the video and make sure you can adjust according to creative needs. And lastly, stick to your deadlines and budget.
Implementing Video Marketing Strategies
Marketing strategies can affect the end margin of any company. If implemented correctly, it can bring in more sales and customers. On the other hand, if implemented incorrectly, it drives people away from your business.
In this article, I will help you implement your video marketing strategy with six simple steps.
What Your Video Achieves
Before you can start creating the story and recording the video, you need to decide on the purpose of the video. What kind of message are you expecting to express with this marketing video? What goal is your video going to achieve?
In video marketing strategies, the first step is to decide which stage of the marketing funnel is most important for your specific marketing video. Depending on which stage is most important, your video will have a different tone.
For marketing videos that give more priority to the awareness stage, the videos will draw the viewer’s attention to your company or brand. They can do this by making the users aware of a problem they may not have known about before that you can solve. Thus, drawing in a new audience.
On the other hand, marketing videos focusing on the consideration stage need to answer the question of why the viewer should consider you. In the consideration phase, viewers are looking for ways to solve the problem they have been given.
Thus, the goal of the video in this situation would be to engage your audience in your product.
Lastly, marketing videos centered around the decision stage should focus on the solution to the problem and present the viewer with facts and proof as to how they can help them. The video can include quotes from satisfied customers and other aspects that show your product to be better than your competitors’.
As a result, the goal of the video would be to help the viewer make the decision.
Who is Your Target Audience
Once you have decided on what goal you wish to achieve, you need to decide on the type of audience your marketing video will target. Knowing your target audience before making the video is crucial. Making a marketing video without an audience in mind will usually lead to it not reaching the right audience, resulting in fewer new customers, if any.
Who is your product or service for? Is it focusing on the elderly, or the younger generation, middle class, upper class, etc.? What is your video’s goal? Considering the goal, you can decide whom to aim this video at. What pages or sites are these people visiting? With this information, you can make sure your videos reach the audience they are meant for and get the best reception.
With the above process, you can find out who your target audience is as well as how to best implement the video and distribute it to gain the best reception.
What is The Story Your Video Tells?
This step is both fun and difficult. It lets you take creative liberty in how you present your message. Like any good story, yours will require a protagonist to whom your audience can relate. This protagonist must have a goal and will face challenges in achieving this goal. Later, by finding your product, they can find a solution to these challenges and achieve their goal.
In this way, your video will be able to take your audience on a journey. This journey will, in turn, introduce them to your product and give them a reason to purchase it. Adding an emotional element can also be a great idea. This will help your video connect with your viewer on a deeper level.
Adjusting To Creative Requirements
Once your script is ready, it will need to go through various levels of approval. They will give you feedback as well as changes you will need to make in your script. These changes can often hamper your goals and more, but they are common.
And as such, you need to be flexible when it comes to creativity.
Meet Your Deadlines
Each company has its own deadlines to meet. Departments have their own deadlines and quotas to meet in a company. As you will need to work with multiple different departments, you will need to keep them up to date with the schedules.
To properly implement the marketing strategy, being mindful of your deadlines is very important.
Manage Your Budget
Though creative freedom is important when creating any form of media, you need to keep your budget in mind when designing your story and filming for it. So, manage your budget and plan what you will need for the shoot.
Plan which parts you will buy and which parts you will produce on the shoot itself. The location of your shoot is also important when considering the budget.
Plan out your budget and try to stick to it. Decide on which things you should spend your money on more. Ask industry experts to help you get a better idea of the budget you will need. Whether paying for freelance or full-time employees would be better for the budget you have set, or not.
If you follow all these steps, you will be able to create your very own marketing video and have a strategy set to make sure it reaches the right audience as well.
You came to this article with the question of how you would implement a video marketing strategy. In this article, I answered that very question by presenting you with a six-step plan for implementing your video marketing strategy and how to go about it.
I hope this article helped you with your question. Thank you for reading through the article!