FILMR Media in Edmonton, AB

The Power Of Video Marketing

The Power Of Video Marketing
It is no surprise that companies spend thousands of dollars producing professional video Ad content and much more for it to reach people. And they do it because of how well it can convert customers. But why do videos work so well?

First off, it allows companies to create a personality that matches their brand image. It also helps them build trust with prospective customers by showing them behind-the-scenes footage or how they do things at the company. Plus, videography makes it easier than ever before to produce high-quality video content quickly on any budget!

The old saying “a picture is worth a thousand words” has never been more true than in this digital age. Video marketing has become the most powerful form of content for brands to share their message. It’s an extremely affordable way to do branding as wel

Video Is The Standard For Marketing

Since the availability of Televisions to the public and commercial availability of video equipment video Ads have been a standard in marketing. And why wouldn’t it be? It is the most effective method to increase brand awareness. 

Since the start of video marketing, people have understood that people can’t care less about the products of a company. But what people do care about is stories. 

We are bombarded with online and TV Ads everyday. And if you closely observe them you’ll find that almost every good Ad has one thing in common. They have a good story that easily grabs your attention. Most of the time these stories they tell are obviously fake or scripted. 

But we humans are so attuned to pay attention when we are told a story, that a good one, fake or not, will always encourage us to pay attention, learn about what these companies have to say and maybe give them a chance to convince us into buying their product. Something which is not possible with any other method of marketing. 

That is why video marketing has become a staple for marketing. But there are more reasons for that which we will discuss in the next section.

Reasons Video Marketing Works So Well

The power of video marketing is strong, but why does it work so well? What makes videography such a valuable resource for businesses looking to connect with their customers? Let’s look at why you should be using videography in your business’s marketing efforts right now!


Powerful Way To Connect With Your Audience

Videos have been a powerful marketing tool ever since the earliest days of YouTube. It is not just one platform, either: Facebook Live and Instagram Stories are now viable places to promote your business as well. In fact, it has never been easier to create content for social media, bring those videos into other platforms with ease, and share them with your audience. 

Video is a great way to connect with your audience because it gives them an inside look into what you’re doing as a business. It shows that you are more than just a logo slapped on the side of somebody’s website. 

Videography can help bring personality and soul into your marketing, making it feel like someone is behind all those emails and phone calls.

Easy And Inexpensive 

Videos do not have to be expensive or too complicated. You can shoot videos with your smartphone. Then bring those videos to other platforms like YouTube and Facebook using the same phone you used for videography in the first place! 

You don’t need a big production team or even an actual camera to start marketing with video. This makes videography an inexpensive platform that can help you grow your business.

Show Off Your Products, Services, Or Expertise 

Videography is a marketing opportunity that allows you to show off what your business has to offer. If videography were the only content marketing strategy employed by any given company, they would still be able to grow their audience and expand their reach just fine. 

Video gives you an incredible platform for sharing information with our customers. It can show them your products, services, and expertise just as easily as it can tell a story or entertain.

Create Branding Opportunity For Any Type Of Company 

There is no industry for which videography cannot be used. If you want to engage more people and grow your business, videography might be the perfect marketing tool for you. It can help show off your products and services in a way that makes them come to life on screen. Or it could even tell a story about who you are as a business. 

No matter what type of videography you decide to create for your marketing, it will help you grow and connect with your audience like never before!


Generate Outreach And Views

Videos are a great way to generate outreach from people that may never have heard of your business before. 

If videography is used correctly, it will attract new customers, impress current ones, and even open up new doors for your business. For instance, videography can provide a platform to share knowledge and expertise with an audience of people who may not have been able to find you otherwise.

Increase Conversion Rates

Videos work to increase conversion rates on many different levels. Things like testimonials, product demonstrations, and even tutorials can help turn a casual web visitor into an actual customer with videography. 

If your marketing is aimed at converting visitors to customers via videography, the results could be incredible!

More Engaging 

Videos are more engaging than text or images. They take the information you want to share and make it come to life in a way that anyone with an internet connection can view. It doesn’t matter whether they’re sitting on their couch at home or riding public transportation during rush hour.

Videos give people something entertaining and informative to watch while they’re using the internet. It will give your marketing a boost that text or images just can’t match!

Grab Attention

Videos grab the attention of viewers much quicker than text or images. Instead of reading through a long blog post, videos give people an inside look at what your business is about. It provides a sneak peek as to why they should be interested in it immediately.

Videos let you cut straight to the chase when it comes to marketing. That’s something you’re going to want more of if your business is ever going to get off the ground.


Create Emotional Connection With The Brand

Videos make the viewer feel like they have an emotional connection with your brand. Because videos can be customized to meet any type of industry, they can be a unique marketing tool. A video allows you to give people inside access and connect personally in ways that text or images never could.

The more emotionally connected viewers are with your business, the more likely they will show support and become customers.

Easier For Viewers To Remember Information

Videos make it easier for viewers to remember your brand and company information. Because videography is so profoundly engaging, it’s likely that a viewer will watch your video all the way through. It’s much more effective than just glancing over text or images while they’re scrolling on social media! 

This means you have more time with them. You can share marketing materials in ways other than videography that will help raise awareness for your business too.

Final Words

Video marketing is the most effective source of content to use when marketing your business. It can help show off your products and services in a way that makes them come to life on screen. It could tell a story about who you are as a business, attract new customers, impress current ones, open up doors for growth and connect with an audience like never before. 

That’s why the power of video marketing for branding is becoming pretty apparent these days. You can use the tool to create new leads and do wonders for your business- new or old!


We understand that eye catching visuals alone do not convert directly to sales so we’ve combined our skills behind the camera with strategic digital marketing tactics to convert those video views over to leads/sales for businesses in and around the Edmonton region and across Canada.

Be the brand they see. Become the brand they need.
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